Mhsh | Second-Order Thinking

Mhsh | Second-Order Thinking

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Trust, Stuckness, and Coming Back to Square One
Trust is not built in a straight line.
Sep 15 • 
Mahesh Aditya
2

July 2025

What I’m Unlearning
I used to believe that risks could always be handled.
Jul 22 • 
Mahesh Aditya
2
1
Perception. Perspective. And a Plate of Hot Food.
How I learnt to see differently — and build from it.
Jul 20 • 
Mahesh Aditya
What Does Customer Value Really Mean? (Lessons from Amazon and Life)
If you’ve ever shopped on Amazon, you’ve probably noticed how everything just… works.
Jul 18 • 
Mahesh Aditya
Chasing Uncertainty (And Why That’s the Point)
2024-25 in a nutshell
Jul 5 • 
Mahesh Aditya
3
The Consumer Behaviour Conundrum: Unlocking Growth in Food Delivery
In the dynamic and competitive food delivery sector, sustainable growth isn’t just about acquiring users; it’s about fundamentally shaping consumer…
Jul 5 • 
Mahesh Aditya
2

June 2025

What if you could slash inventory costs by 30% and boost sales by 20%—without adding headcount?
Sounds like a moonshot?
Jun 12 • 
Mahesh Aditya
2
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